It’s a great time for well established London printers who have worked with the changes that have come over the last couple of decades. With the type of technology available today and the developments to come, the future of printing has not been this fascinating since the first press was set up in London over half a millennium ago by William Caxton himself.
It’s strange to think that the same technology that has been the demise of so many London printers is the same as that which has been responsible for the re-birth of so many more. Those that have survived the test of time are not just surviving but thriving and look set to do so for many years to come.
There are many types of print companies in London that have been established for twenty years or more, from high street print shops specialising in fast turnaround print, copy and design and catering to local businesses and passing trade, to bigger establishments offering digital and litho print and everything in between. If they’ve managed to keep operating for the last two decades it’s because they’ve embraced the new technology that has become available to them and they’ve got something of value to offer their customers. Experience like theirs can’t be copied or fast-tracked.
The same values that have got them this far will drive them into the future as they continue to recognise new technology as a tool not a threat. In fact it’s amazing what the integration of these two giants have already been able to accomplish. Apart from the obvious speed and quality of production, there’s a whole range of products and services being developed that were not even imagined possible until recently.
Typically, variable data and personalised mailings which were just a marketer’s dream a short while ago are now in common use, with newer and more creative applications being developed all the time. Customized direct mail is as popular in print as it is online and some would even argue that it’s more effective.
Codes that look like a small box of black pixels can be placed onto traditional printed pieces so that, when scanned with a smartphone, will reveal text, URLs, images, audio or video clips. They can be printed onto direct mail, billboards, magazines and newspapers and pretty much anything else that can be printed onto. Imagine scanning an advert or a CD cover and receiving a printable coupon for a special offer or being linked to a file containing bonus tracks from your favorite band.
It would be remiss if printers had all these tools and knowledge at their fingertips and didn’t use them for themselves. Most printers have websites where customers place orders but there’s so much more available. Personalizing marketing messages are as big with printing companies as it is with the customers themselves. Taking it a step further, social media networking is hugely successful for many.
A great number of London print companies are flourishing as they use the tools available to push the boundaries of traditional printing towards integrating with the best of the marketing technology around. The result is a reliable, cost effective service for the customer, backed by a wealth of knowledge and experience that adds real value to the experience of doing business with London printers.
When you have a printing job that must be done quickly and efficiently, London printers will be able to meet your needs. The professionals who provide London print companies services are available to answer questions and provide advice when needed.
