In our past issue, we explored the techniques on how you can get people to like your Facebook business page. Today, we will be talking about making use of advertising campaigns, contests and give-aways to attract more fans.
Using a social media management site solely for promotions, contests and giveaways is a fantastic way to evaluate whether these said promotional tactics is working for your company. Based on the given analytics provided by the website, you can determine how much traffic the tactics were able to bring in during its run.
The positive aspects of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always required when trying to build online presence. Contests indulge more people to your page.
Now that you know this, let’s proceed to how you can implement Facebook marketing and start making traffic-pulling contests and promos.
First of all, make sure all needed contest mechanics and updates are accessible to the Facebook users only. Be certain that you don’t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Also, it’s important that the mechanics are easy to understand. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of various contests are not even granted. You are not allowed to have an official contest posted in your wall.
However, you may qualify for an exception. In order for a contest to be valid, the business must be able to pay for $10,000 worth of Facebook ads in a span of three months.
As a way to cut costs, there are plenty of business applications which can assist you in building a contest for your Fan page. Contests for Fan page is an practical application that was created by Wildfire and can help beginners in producing contests with photo, video, writing and graphic entries. You can also customize your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. To make navigation easy, consider placing a contest widget in your Fan Page so the competitors will be able to link directly to a mini site. You can also create your contests and sweepstakes using tools like Vertigo and Strutta.
To assure that the contest is prosperous, you should offer captivating offers. A company named Regus, for instance, offered a fully equipped business office for the photo entry which showed the messiest work space. But you shouldn’t stop there. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.
A productive contest will yield a lot of leads for the company and will help them connect with their consumers at a very personal level despite the online medium. Despite the costs and additional work, projects such as these are really worth it if only for the brownie points you win with present and potential customers.
Be sure to read our next issue of Facebook for Business.We are going to cover a few tips for making money on Facebook.