Search engines are usually the main source of traffic for many websites. This is the reason why so many people are looking for the secrets to the search engine optimization (SEO). Knowledge about SEO can determine the success and failure of a website. Read more to discover some of these secrets and ways to improve your website ranking.
First of all, flash based websites are hard to optimize. The reason for this is the way the search engine spiders work. The spiders ignore the flash codes and focus on text within a web page to see if your page is relevant. Therefore, it is best to reserve the flash only for pictures and use text when you write the content.
Many people think the more incoming links they get, the higher their website rank will be. The secret is that the quality of those links is as important, and sometimes even more important, than the amount of the incoming links. If all the links come from link farm or other low rating sites, then they will not help your site ranking. However, if the links come from highly ranked websites, they will boost your website ranking.
There is a way to use this secret to your advantage. You can place comments on popular blogs and websites along with links to your sites. However, do not do something unethical such as spamming. Spamming is the fastest way to get you banned and your links removed. However, if you leave insightful comments, readers who appreciate them will probably come to your sites and bring additional traffic.
For internet marketers who try to sell something, you should consider the pros and cons of using the word ‘free’ as part of your keywords. You might get a lot of traffic with the word. However, most people who are attracted to free stuff usually do not buy anything.
Most experts suggest that the most important thing is to provide high quality content to the visitors. This organic traffic trumps the results from black hat SEO method. Unethical behavior can only take you so far and they might end up hurting your site ranking. However, readers who are satisfied with the quality of your site will return and your ranking will remain steady.
Although you have learned some search engine optimization (SEO) secrets, there are more things you need to know to be able to optimize your site effectively. A lot of SEO experts try to sell you their knowledge. However, there are also some experts who offer you their vast knowledge in this field with their eBooks completely for free.