Tag Archives: internet

If you are a blogger or webmaster, you likely have seen a dip in your rankings and traffic within the last couple of months. These changes are probably because of the new algorithm that is launched by Google around 3 months ago. This Google algorithm is referred to as the Penguin and like Panda, the previous critical algorithm update which was introduced in February 2011, it also is made to lower search engine rankings of websites that are found to defy the search engine giant’s guidelines. Penguin is designed to decrease the visibility of websites that utilize keyword stuffing, purposely create duplicate content, or participate in link schemes. Continue reading →