If you have your workers wear work shirts with just your company name and design, you are missing out on the free advertising your employees could be doing for you.
When creating a design for your t-shirts, you have to think like an advertiser. Your employees and everyone else who wear your t-shirt are giving you free advertising! That’s why having t-shirts printed is one of the most affordable ways to advertise your business. The key is to put the most important pieces of information on your t-shirt including your contact information and products or services you offer.
There are four to five main components when you create a custom t-shirt design for your business. You need: your business name, business logo, contact information, business slogan and products or services offered.
The two most prominent pieces of your design should be your name and your contact info. As an aside, if you’re doing any kind of business these days, you must have a website. If you don’t have one, get one(contact us and we can help). These days everyone is on the internet, and for most people, it’s a lot easier to remember a website address than a phone number. Plus, your website is a salesman who works 24 hours a day, 365 days a year. That being said, I will save all the benefits of having a website for another article.
After we have our two main and most important bits of of information for our company t-shirts, we can start to design the lay out. A lot of people are most familiar with word processing software programs like MS Word, so that’s what they use to make a design. Although you can use a program like this, it’s better to use a graphic design software. I’m not talking about MS Paint for Windows either which is extremely worse than using a MS Word. You don’t have to buy any new software either. If you search the internet for ‘free graphic design software’, you are bound to find many possible choices from which you can download and complete a design or even create one online. Most of this software is very user friendly and you should have no problems creating a design quickly.
One of the best parts about using a graphic design software as opposed to a word processing software, is that you can save it in a format that your screen printing company can use without problems.
Finally, when creating your design, be sure to take into account the amount of colors used in your design. If you have a small budget, you will want to keep the number of colors down to just one or two. The price of t-shirts you get printed will be determined by the number of locations on the shirt you get printed(e.g. front and back would be 2), the number of color(s) in your design, the colors of shirts you use and the total quantity of t-shirts printed.