In the present day world, each and every business, which has a website of their own, requires search engine optimisation. The reason behind this being it is something, which can exclusively help one achieve top ranking on the various search engines such as Bing, Google, Yahoo etc. As a result, a competitive situation has emerged as an effect of which, the different techniques for achieving effective results in the various search engines are changing gradually. However, the change in concern happens in accordance with the varied algorithms that are rolled out by Google.
Post rolling out of the Penguin Update in the year 2012, several changes in regards to this field has already been witnessed. Let’s check if all of us are aware of the top trends of SEO of 2012, which are anticipated to make a difference to your business, if followed appropriately:
Search engine rankings will be made by human beings: From now on, the various search engines like Bing, Google or Yahoo will look forward to human beings for the ranking of websites both in short as well as long term basis.
Quality has to be given more priority than quantity: The previous trend of stressing on quantity of pages for quality indication of any website has been changed by the Google Panda Update. Each and every person is presently looking for unique and fresh quality content.
SEO is no more restricted to the age old techniques: This year is expected to witness a huge transformation of this field. On a broader sense, it will, rather is gradually becoming SMO or Social Media Optimisation. By now, Google and Bing, both have introduced the concept of social search.
Search engine optimisers will realise the importance of CRO: In the present year, CRO (Conversion Rate Optimisation) will turn out to be much more important than the search engine result optimisation. This is because it will not be much helpful unless the traffic towards a website does not get converted in favour of that website.
Confusion regarding the trends: The previous year’s trend has confused lot of people involved in this. However, the present changes in this field are most likely to create more confusion among those, who are still following the old school techniques.
Search of speech will get normalised: Voice based search is expected to become an everyday affair from henceforth. With time, it will become easier and intuitive to use this service with the incorporation of the QR tagging system or anything else like nicer barcodes etc.
The search based on mobile phone will increase: The experts of this field have predicted that the market of mobile search will grow for the high usage of mobile phones for search tapping, social networking sites and many more. They believe that in 2012, it will become one of the best search medium.
Personal privacy of the users is likely to be affected: With the further progress of the search engines such as Google, Bing etc. this year, the various networking websites will hugely be linked to the social profiles, search histories etc. of the users researching on anything without signing out from their account. This is expected to be of great concern to people. However, it will make the search more personalized and even timely.
Thus, people who seek success in search engine optimisation, need to strictly come out of the age old techniques and follow the new trends and changes, which the year 2012 is bringing in.
Summary: With the transformation of search engine optimisation in 2012, it is expected to become something new and thus, to include SRO and SMO within its purview.
Michael Hodge is a regular blogger, who writes about the new trends of search engine optimisation. He is even an expert in building links.